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The business simulation

In the MARGA business simulation the participants run their own company with all business areas as a team. Thereby they compete with other virtual companies.
The challenge of the business simulation is to develop a corporate strategy and to implement this in operative decisions for the areas marketing, production and finance. The business simulation MARGA not only shows the own company but also covers a complex market environment which forces the teams to continuously adapt to the changing economic and political conditions. Period by period the participants make their own management decisions and immediately experience their consequences. Thus the business simulation MARGA provides a long lasting learning success.

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Use of the business simulation

The business simulation is used as management trainings by both national and international companies and universities. The target groups are young professionals and trainees, experts and managers as well as executives.

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Versions of the business simulation

We offer three versions of the business simulation with different focuses: MARGA Industry (General Management), MARGA Service (Service simulation), MARGA Strategy (Strategic Management).

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Formats of the business simulation

MARGA Online Competition: Training on the job, teams participate in the business simulation  from their place of work via the internet. This means they enter into an exciting competition with other companies - until the finale at Schloss Gracht, to which only the best four teams are invited.

MARGA Compact Seminar: Open three days seminar, in which the participants alternate between in-class key speeches and the practical team work in the business simulation.

MARGA Blended Learning: Mix of in-class modules with key speeches and virtual team work in the online business simulation.

MARGA Inhouse: Customized and individually tailored programs with the insertion of the business simulation MARGA.

More information on the formats

MARGA Business Simulations - Management training for high potentials and executives

MARGA Business Simulations is a General Management training in which the participants manage all departments and functions of a simulated company in teams. This strategic simulation is suited to gain an overall entrepreneurial perspective. Participants get to know management skills and have to apply their knowledge within the game. Being a General Management business simulation, MARGA imparts interdisciplinary perspectives which enable participants to gain insights into all functional areas of a company: marketing, production, finance and controlling.

Besides the classic talent management it is possible to apply MARGA into the framework of change management to show changes and make them easily comprehensible. Not only to accept the changes but also to support them actively.

The approach of MARGA Business Simulations ensures a unique transfer of knowledge to thinking and acting in an entrepreneurial way.

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