Technological change as focus in the
business game
Technological change characterizes many industries. Products and services are subject to constant development pressure in order to keep ahead of the competition. At the same time, cost pressure requires investment in the digitalization and automation of efficient operational processes. Against the backdrop of more complex products, more elaborate development processes and generally shorter product life cycles, technology management is becoming increasingly relevant.
The business simulation MARGA actively addresses many trade-offs and decision-making situations with the scenario Technology Management.
- When is the right time to implement new technologies and to offer products based on them?
- How is the company positioning itself? As ‘First Mover’, ‘Follower’ or ‘Non-Mover’?
- Which economic impact do these decisions have?
- How do liquidity and profit change, and are the costs of capital covered?
Technology management is gaining in importance against the background of more complex products and development processes as well as shorter product life cycles.
Benefits of the business game
Realistic market
environmentIn our business simulation, we simulate current political and economic developments. This creates a dynamic environment that constantly confronts our teams with new challenges.
Teamwork
Participants train their teamwork skills by making all decisions together as a team. The direct competition between the teams generates emotions and enthusiasm.
Sustainable
LearningLearning by doing and the repeated application of what has been learned promote the practical transfer to the participants’ own area of work and lead to a lasting learning effect.
Personal
tutoringWe work exclusively with our own experienced and highly qualified trainers, who provide reliable support in terms of both content and organization.
Are you interested
in our MARGA
business game?
Book a free online meeting now. We are always there for you personally and will be happy to consult you.
Program contents
The participants
- learn about the opportunities and risks of a ‘first mover’, ‘follower’ and ‘non-mover’ strategy.
- use information from controlling to make well-founded decisions.
- learn about the business management challenges in technology-driven companies.
- finance major development investments.
Target group
- Get to know the challenges of technology companies from a business management perspective
- Learn more about the close integration of all company area
- Take own decisions as part of an overall corporate strategy
- Know the managerial challenges within the technology sector
- Align management decisions to overall company target systems
- Develop and accept the own role as a decision maker
Do you have any questions?
We will be happy to help you!