Strategic Management

Experience strategic management in time lapse

Strategic Management as
focus in the business game

Participants in the “Strategic Management” business game manage a diversified holding company. They make decisions at group level and at business unit level. As a team, the participants develop the corporate strategy of a holding company with seven business areas and implement it operationally. In the systematic process of strategic management, they experience all phases, from target planning to strategic analysis, strategy formulation and implementation. The focus is on the long-term positioning of the company on the market.

At holding level, growth or contraction strategies can be realized both organically and through the acquisition or sale of entire divisions as part of portfolio management. Diversified competitive strategies are developed and implemented at division level. The company’s success is measured using a balanced score card with various key figures. We offer the business simulation “Strategic Management” as an in-house seminar. The minimum number of participants is 12.

Are you interested
in our MARGA
business game?

Book a free online meeting now. We are always there for you personally and will be happy to consult you.

Gruppe von Leuten sitzt am Tisch und diskutiert

Ein Mann und eine Frau schauen gemeinsam auf ihre Notizen

Program contents

The participants

align the company to long-term success.
develop corporate and competitive strategies.
manage the holding with the help of portfolio management.
make decisions concerning investment and finance on the holding level.
negotiate acquisitions and sales of entire business units (Mergers & Acquisitions, M & A).
operationally implement strategies in all business units.
are responsible for investment controlling.

Benefits of the business game

Realistic
environment
Current political and economic events create a realistic and dynamic business environment that constantly presents the teams with new challenges.
Teamwork
Participants train their teamwork skills by making all decisions together as a team. The direct competition between the teams generates emotions and enthusiasm.
Sustainable
Learning
Learning by doing and the repeated application of what has been learned promote the practical transfer to the participants’ own area of work and lead to a lasting learning effect.
Personal
tutoring
We work exclusively with our own experienced and highly qualified trainers, who provide reliable support in terms of both content and organization.

What our customers say

The business simulation MARGA Strategy has been a unique opportunity for me, as a new managing director with a technical background, to learn the coherences of strategic decisions and economic key figures in a practical way. The fact that our team has won gave me additional self-confidence.

Dr. Tanja Lindermeier-Kuhnke Managing Director GuS Glass + Safety

Target group

Executives (e.g. executives from Controlling or Strategic Management, Board Managers)

Experience strategic management in time lapse
Align management decisions to corpoarte target systems
Make concrete entrepreneurial decisions and immediately experience their long-term consequences