With regard to Business Transformation, MARGA offers two different scenarios in the areas of sales and product innovation. These change processes can open up new business opportunities within the simulation as well as in reality. With a Business Transformation Simulation the participants encounter changes in the digital age and social trends. Innovative strategies must be developed, optimized and implemented directly in the company. MARGA provides all the necessary tools for the complex business transformations of the virtual company in order to ensure the greatest possible learning effect.
Experts, such as project managers or specialists of the middle management are in the focus of our business simulations targeted on change management. Here strategic decisions on the overall business direction are necessary and have to be implemented accordingly. In such cases, it is indispensable for the middle management to stand in for and support these company decisions both internally and externally. As a matter of fact, the general understanding of a company as a whole is a clear precondition for this challenging task.
Business Transformation with focus on product
Well-established business models are nowadays underlying fundamental and quick changes. New markets come from close to scratch, and in turn entire business lines vanish due to mega trends such as i.e. digitalization.
The ‘Business Transformation’ simulation picks up such disruptive changes and makes them tangible from an entrepreneurial point of view in matters of a company as a whole. It catapults the participants into a situation in which they are urged to make decisions caused by the pressure of change. A decline in sales and prots comes in line with an increased capital demand for future investments. The active implementation of this business transformation within the simulation, enhances an overall comprehension and ensures a sustainable knowledge of the change process.
We will be happy to answer all your questions in a personal consultation appointment. In a web session, MARGA Managing Partner Dr. Christoph Heinen will introduce you to the MARGA business game and give you an overview of our Change Management programs.
Dr. Christoph Heinen