Technology Management
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Experience Technology Management with Business Simulations

Your industry is affected by technological change. Products and services are subject to constant development pressure in order to continuously sustain your position in the competitive market. Simultaneous cost pressure requires investment in the digitalization and automation of efficient operational processes.

The business simulation MARGA actively addresses many trade-offs and decision-making situations with the scenario Technology Management.

  • When is the right time to implement new technologies and to offer products based on them?
  • How is the company positioning itself? As ‘First Mover’, ‘Follower’ or ‘Non-Mover’?
  • Which economic impact do these decisions have?
  • How do liquidity and profit change, and are the costs of capital covered?

Technology management is gaining in importance against the background of more complex products and development processes as well as shorter product life cycles.

The participants of the business simulation take up an interdisciplinary perspective. In teams they are challenged to align all corporate divisions to the technology-driven environment. 

Target group:

The business simulation Technology Management is customized for employees of technology-driven companies and industries. In their everyday work, they often work functional and specialized. The business simulation offers them a cross-functional management perspective. Individual decisions - concerning one's own or the other areas - are perceived in context and as part of an overall strategy. This perspective is crucial for business success.

Application of the business simulation Technology Management:

The business simulation scenario Technology Management is developed for company-specific inhouse programs. It can be carried out either face-to-face as an in-class seminar or as an online competition or even as a blended learning program with face-to-face and online phases.

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MARGA Business Simulations - Management training for high potentials and executives

MARGA Business Simulations is a General Management training in which the participants manage all departments and functions of a simulated company in teams. This strategic simulation is suited to gain an overall entrepreneurial perspective. Participants get to know management skills and have to apply their knowledge within the game. Being a General Management business simulation, MARGA imparts interdisciplinary perspectives which enable participants to gain insights into all functional areas of a company: marketing, production, finance and controlling.

Besides the classic talent management it is possible to apply MARGA into the framework of change management to show changes and make them easily comprehensible. Not only to accept the changes but also to support them actively.

The approach of MARGA Business Simulations ensures a unique transfer of knowledge to thinking and acting in an entrepreneurial way.

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