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MARGA Strategy is management training with a strategic focus. Within a team you run a holding company comprising of different business units and compete against three other companies.

This strategy business simulation version is only suitable for in-class seminars. During the seminar the participants experience strategic management in time lapse.

The participants:

  • develop and implement competitive strategies for all business units,
  • have to make decisions concerning investment and finance on the holding level,
  • manage the holding with the help of portfolio management,
  • and treat Mergers & Acquisitions actively (M&A).


Experience strategic management

The strategy business simulation MARGA Strategy puts the participants into the position of board members at holding level of a company with altogether seven business units. Consequently, all decisions are made at corporate level with an overall entrepreneurial perspective, as well as decisions on business unit level need to be taken.

  • Strategic trap

    A first analysis shows that particular business segments are stuck in a typical strategic trap:they are too small as to enter the market with favorable cost structures and low prices. On the other hand, there is no technological lead which would justify higher prices. This clearly results in continuously decreasing market shares which worsen the situation day by day.

  • Portfolio Management

    How important are these business areas for us? Is reorganization worth the trouble and if so, how to approach it and reposition ourselves on the market? Or could it even be an option to sell? But then, what is the business section actually worth? And is there possibly a buyer who is ready to pay an additional charge, because through us he could become a market leader?

    Fortunately, we also have some sound businesses which we would like to expand. Now it is up to us to decide in favor of organic growth or rather strategic purchase. In any case this implicates that we need money for investments.

  • Corporate Finance

    How will our financial requirements eventually develop? Especially with regard to possible restructuring costs in other sectors. Will our level of debt run out of control? In that case we would be forced to sell loss-generating business units in order to both get money and to avoid restructuring. What about our owners? Would they agree to support a capital increase or is the income return more important to them?

Formats for MARGA Strategy

Das Unternehmensplanspiel MARGA Strategy ist für mich als neugebackene Geschäftsführerin mit technischem Hintergrund eine einzigartige Möglichkeit gewesen, die Zusammenhänge von strategische Entscheidungen und wirtschaftlichen Kennzahlen praxisbezogen zu erlernen. Die Tatsache, dass unser Team gewonnen hat, gab mir zusätzliches Selbstvertrauen als Quereinsteigerin nicht notwendigerweise im Nachteil zu sein.

Dr. Tanja Lindermeier-Kuhnke, Geschäftsführerin GuS Glass + Safety

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Copyright 2017 by Marga Business Simulations

MARGA Business Simulations - Management training for high potentials and executives

MARGA Business Simulations is a General Management training in which the participants manage all departments and functions of a simulated company in teams. This strategic simulation is suited to gain an overall entrepreneurial perspective. Participants get to know management skills and have to apply their knowledge within the game. Being a General Management business simulation, MARGA imparts interdisciplinary perspectives which enable participants to gain insights into all functional areas of a company: marketing, production, finance and controlling.

Besides the classic talent management it is possible to apply MARGA into the framework of change management to show changes and make them easily comprehensible. Not only to accept the changes but also to support them actively.

The approach of MARGA Business Simulations ensures a unique transfer of knowledge to thinking and acting in an entrepreneurial way.

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