Service Management

Personnel development in the area of Service Management

The service sector is booming: According to the Federal Statistic Office, the service sector’s share in the gross domestic product in Germany amounted to 68.4 percent in 2012. The USA even reported a share of 77 percent – with increasing tendencies worldwide.

The service sector exhibits some specific peculiarities, e.g. their intangibility and the involvement of customers in the service provision. These characteristics have a high impact on customer behavior and, therefore, pose increasing challenges for management and marketing.

Business Simulation MARGA Service

The business simulation MARGA Service addresses the peculiarities of service companies: As in reality, the focus is on the customer. Depending on the individual target groups, specific marketing and sales measures have to be implemented. It’s of upmost importance to secure long-term customer satisfaction in order to turn inserted resources into corporate success.

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The specific characteristics of service management are only a minor part of MARGA Industry: One of the three products is a service , which has just been introduced to the market and still has to be positioned.

Target groups

Generally, the participation in MARGA Service is suitable for employees from all areas within a service company. In order to achieve a distinct customer orientation and efficient processes, all employees should be aware of the distinctive features of Service Management – and not only those with direct customer contact.


Inhouse Program

We also develop customized programs for you using the simulation version MARGA Service – as online competition, in-class seminar or blended learning solution.

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More topics

Team reports

Report of the finalists 2012

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Report of the winning taem 2012

Download (pdf, German)

MARGA Business Simulations - Management training for high potentials and executives

MARGA Business Simulations is a General Management training in which the participants manage all departments and functions of a simulated company in teams. This strategic simulation is suited to gain an overall entrepreneurial perspective. Participants get to know management skills and have to apply their knowledge within the game. Being a General Management business simulation, MARGA imparts interdisciplinary perspectives which enable participants to gain insights into all functional areas of a company: marketing, production, finance and controlling.

Besides the classic talent management it is possible to apply MARGA into the framework of change management to show changes and make them easily comprehensible. Not only to accept the changes but also to support them actively.

The approach of MARGA Business Simulations ensures a unique transfer of knowledge to thinking and acting in an entrepreneurial way.

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