Recruiting / Employer Branding

Gain and keep qualified employees

The lack of talented, skilled and qualified employees presents a challenge to all companies. A fact which propels Employer Branding into the focus of staff development. The aim of employer branding is to attract and retain qualified and motivated employees by differentiation. In order for them to remain with the company long-term, employees need to form emotional ties as well as being able to identify with the company.   

Employer Branding is closely linked to personnel recruiting: If there are comparable job offers emotions can play a decisive role. In some fields there are plenty of job offers for qualified university graduates. This abundance makes it of the upmost importance for companies to be perceived as an attractive employer and to develop their own distinctive mark on the crowded job market. 

On behalf of companies MARGA conducts Online Competitions at universities. Here firms have the opportunity to generate awareness among students and so be better able to identify qualified graduates for their recruiting. 

MARGA Business Simulations - Management training for high potentials and executives

MARGA Business Simulations is a General Management training in which the participants manage all departments and functions of a simulated company in teams. This strategic simulation is suited to gain an overall entrepreneurial perspective. Participants get to know management skills and have to apply their knowledge within the game. Being a General Management business simulation, MARGA imparts interdisciplinary perspectives which enable participants to gain insights into all functional areas of a company: marketing, production, finance and controlling.

Besides the classic talent management it is possible to apply MARGA into the framework of change management to show changes and make them easily comprehensible. Not only to accept the changes but also to support them actively.

The approach of MARGA Business Simulations ensures a unique transfer of knowledge to thinking and acting in an entrepreneurial way.

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