Simulation scenario MARGA Business Transformation with focus on sales

Business Transformation with focus on sales in the MARGA business simulation

In this scenario the branch distribution is in a major crisis. The customers´ behavior is volatile and the revenues are decreasing. Many customers want to shop in a more comfortable manner and therefore prefer the online distribution channels. However, not all customers react in the same way. Some still prefer the personal service off ered at the branch office. By a clever analysis of customers and market structures participants anticipate the consumer behavior of their target groups and identify chances and risks.

Here the participants are challenged to newly position their current business model. Thereby they experience how their actual company can face current infl uences and the rapid change of conditions.

Target group:

The middle management is in the focus of our business simulations targeted on change management. Here strategic decisions on the overall business direction are  necessary and have to be implemented accordingly. In such cases, it is indispensable for the middle management to stand in for and support these company decisions both internally and externally. As a matter of fact, the general understanding of a company as a whole is a clear precondition for this challenging task.   

MARGA Business Simulations - Management training for high potentials and executives

MARGA Business Simulations is a General Management training in which the participants manage all departments and functions of a simulated company in teams. This strategic simulation is suited to gain an overall entrepreneurial perspective. Participants get to know management skills and have to apply their knowledge within the game. Being a General Management business simulation, MARGA imparts interdisciplinary perspectives which enable participants to gain insights into all functional areas of a company: marketing, production, finance and controlling.

Besides the classic talent management it is possible to apply MARGA into the framework of change management to show changes and make them easily comprehensible. Not only to accept the changes but also to support them actively.

The approach of MARGA Business Simulations ensures a unique transfer of knowledge to thinking and acting in an entrepreneurial way.

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