Simulation scenario MARGA Business Transformation with focus on product

Business Transformation with focus on product in the MARGA business simulation

Well-established business models are nowadays underlying fundamental and quick changes. New markets come from close to scratch, and in turn entire business lines vanish due to mega trends. Some examples are the electric mobility, new energies, digitalization or the industry 4.0.

The ‚Business Transformation‘ simulation picks up such disruptive changes and makes them tangible from an entrepreneurial point of view in matters of a company as a whole. It catapults the participants into a situation where they have to make decisions caused by the pressure of change. Some products disappear and new markets are developed under high pressure. A sudden drop in sales and profits comes along with an increased demand of capital for future investments. A massive pressure to change urges everybody to alter the existing business model. The active ‚Business Transformation‘ within the simulation supports the overall understanding and ensures an effective consolidation of the respective corporate change processes.

Target group:

The middle management is in the focus of our business simulations targeted on change management. Here strategic decisions on the overall business direction are  necessary and have to be implemented accordingly. In such cases, it is indispensable for the middle management to stand in for and support these company decisions both internally and externally. As a matter of fact, the general understanding of a company as a whole is a clear precondition for this challenging task.   

MARGA Business Simulations - Management training for high potentials and executives

MARGA Business Simulations is a General Management training in which the participants manage all departments and functions of a simulated company in teams. This strategic simulation is suited to gain an overall entrepreneurial perspective. Participants get to know management skills and have to apply their knowledge within the game. Being a General Management business simulation, MARGA imparts interdisciplinary perspectives which enable participants to gain insights into all functional areas of a company: marketing, production, finance and controlling.

Besides the classic talent management it is possible to apply MARGA into the framework of change management to show changes and make them easily comprehensible. Not only to accept the changes but also to support them actively.

The approach of MARGA Business Simulations ensures a unique transfer of knowledge to thinking and acting in an entrepreneurial way.

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