The program
Business games are used in personnel development as a further training measure to deepen management knowledge.
In the MARGA Online Competition, the participants actively manage a fictitious company as part of a team. They develop competitive strategies and implement them operationally in all areas of the company. Under realistic conditions and in direct competition with other teams, they position their products on the market and manage operational processes. Participants make their own entrepreneurial decisions and experience their consequences directly.
Global competition
In the MARGA Online Competition, participants compete against teams from all over the world over a period of six months
Web-based &
self-directedThe teams can participate virtually in the competition and thus work together across locations
Grand online final
The four best teams move on to the final round and experience an exciting online final with a festive award ceremony
You are interested in the MARGA Online Competition?
We offer free information webinars. Program Director Janine Webb will give you an overview of the program and answer all your questions. Book a suitable date now.
The Online Competition at a glance
Especially Trainees, Young Professionals, Future Managers – each team consists of up to six persons.
- Implementation: Online & independent of location
- Time required: Approx. two working hours per week
- Duration: Six months
- Languages: German & English
DAte: The MARGA Online Competition starts each year in November. Next date November 2024 – May 2025
Price: 3,890 € per team; Every fifth team of one company participates free of charge. We also allow a 50 percent discount to universities in terms of the initial professional education.
MARGA offers a full-service package with complete implementation and communication. The program includes kick-off events, live webinars, debriefing sessions, learning videos, Q&A sessions, unlimited tutoring and the online course “Financial Basics”.
Learning by Doing
Participants gain insights into the interaction between the various areas of a company and learn management skills and apply them practically in a business game.
From goal setting and corporate strategy to sustainable success, participants manage the entire entrepreneurial process. They are supported by knowledgeable MARGA experts who assist the participants with individual tutoring, Q&A sessions and specialist webinars, among other things.
This ensures a successful transfer of knowledge towards entrepreneurial thinking and action.
The competition in 2 minutes
Ranking MARGA Online Competition 2023/2024
TOP 4 after the fourth main round
1. Rank
SCHOTT AG
Team 141.2. Rank
Brose Group
Team 192.3. Rank
Dürr Group
Team 113.4. Rank
Develey
Team 16.
Learning contents
- Marketing: Product, Price, Place and Promotion
- Competitive strategies: Cost Leadership, Differentiation, Focus (Niche)
- Portfolio Management: Cash cows, Dogs, Question marks, Stars
- Production planning and capacity management
- Investment planning
- HR management
- Procurement and logistics
- Make-or-buy decisions
- Internal and external financing, equity and debt financing
- Management of receiveables and accounts payable
- Value-based Management
- Financial reports: Balance sheet, Income statement, Cashflow statement, Segment reporting
- Cost accounting: Full costing, Direct costing
- KPIs – Profitability, Liquidity, Financing, Asset structure
- Foreign currency/Hedging
- Organisation und Interaction in a team
- Team ability
- Self-organisation
- Communication
- Virtual Teamwork
- Project management
Awards
The MARGA Online Competition is a very special learning experience for all participants. The unique combination of in-depth management knowledge with practical implementation in the business game, teamwork and individual support creates an exceptionally sustainable learning environment. This is confirmed by the Brandon Hall Award and the Comenius Award.
Strong partners
The MARGA Online Competition is a joint initiative with ESMT Berlin and the Handelsblatt Media Group and is very popular both nationally and internationally. Our partnership with the Handelsblatt ensures that the business topics are up-to-date. We maintain a high scientific level through our cooperation with ESMT Berlin.
Downloads
Schedule 2024/2025
PDF 327 KBHR Information
PDF 4 MBInformation for participants
PDF 3 MB
The ideal way for personnel development:
✔ Enhancing of entrepreneurial spirit
✔ Overall perspective
✔ International teams
✔ Learning by doing
✔ Ambition due to competition
✔ Team spirit and team ability
✔ Individual tutoring
✔ High fun factor
MARGA Tool Box
Extend the Online Competition with customized in-class events
The MARGA Toolbox is a flexible modular system that offers the participants of the simulation game additional knowledge and support in various forms that can be integrated into your program according to your wishes and further deepen the underlying content.
More about the competition
Registration MARGA Online
Competition:
Conditions:
- The participation fee per team is 3,890 euros plus VAT.
- Every fifth team of a company participates free of charge.
- Each team consists of up to six people.