What happens during the MARGA Online Competition?

What happens during the MARGA Online Competition?

You would like to integrate the MARGA Online Competition into your personnel development program and are interested in the exact procedure? - Here you get a detailed overview.

Registration phase and kick-off

The MARGA Online Competition starts each year in November. Over a period of approximately six months, the participants lead their own virtual company as a team and compete with other teams.

The deadline for registration is October 31st. During the registration phase, the participants will receive their individual login data for the MARGA software and can choose between several dates for the kick-off sessions via web conferencing.

Scribble: Your objectives as a board of the MARGA company (3:11)

Scribble: Your objectives as a board of the MARGA company (3:11)

Test round

After the registration phase, we will start the test round at the beginning of November. The test round consists of two periods. There are three weeks between the deadlines to allow the teams sufficient time during the testing phase. During this time, the teams have the opportunity to get acquainted with their new role as board members of their virtual MARGA company - a renowned global player. All participants are now challenged to organize themselves within their teams and as a first step to get to know the overall market behavior. As there is no ranking during the test round, we advise all teams not to concentrate on the profit of their companies yet, but rather to find out the effect drivers and the overall customer preferences. 

Especially in the test round, it is important to us that the teams can contact our MARGA tutoring team at any time!

The decision days are particularly exciting. During the plan mode the teams are only able to see the impact of their own decisions: How will the MARGA Value Added change if we fire 1,000 workers, buy raw materials on stock or change the payment conditions? But today, after the market simulation, the teams also see the impact of their competitors´ decisions on the market and their own company. 

Now the teams start with the accumulated knowledge about markets and customers in the main round with a total of five periods. In the approaching main round, new challenges as well as new competitors are waiting for them. To make sure that all teams are well prepared for the upcoming round, we offer a "Transfer into the Main Round" web-conference for each group. Here we will analyze what happened on the markets during the test round and give some hints on the upcoming main round.

Main round

The main round consists of five periods in total. Participants can plan each simulation period for 2.5 weeks. During the main round there will also be webinars on specific topics that the teams encounter during the business simulation.

Main round, Period 1

Now the competition really starts! The teams have to prevail in their respective foursome group. Therefore, they have to develop a well-thought-out strategy and implement it operationally during the five periods.

Usually the teams already have the opportunity to enter a new market for the first time in this first period. As in reality, initial investments ("market entry costs") are necessary and the board members have to weigh costs and potential. In the market research report, the teams see which of their competitors have decided to enter the new market after the simulation. The sale starts in the new market segment already in the following period.

Main round, Period 2

Additionally to the regular results reports, the teams receive the annual reports of the competitors after the second period. The balance sheet for example gives information on: Who has invested in new machines? Who has a lot of raw materials on stock? Did the competitors already prepare for the upcoming vacation period? Which market strategies do the teams aim at?
This and even more can be analyzed and used for their own planning of the following periods.

Furthermore, the vacation period has started and has to be planned carefully: One third of the workers is not available for production in the third period. Thus, the non-productive personnel costs will significantly increase. How will the teams manage this period? Have they recruited workers, or will they make use of overtime and temp workers? Have they bought trade goods or pre-produced to increase the stock?

Main round, Period 3

The teams have mastered the third period, which represents a special challenge with capacity bottlenecks due to holidays. Most MARGA companies compensated the vacation period by ordering trade goods, preproduction or with recruiting temporary workers.

The teams are faced with new challenges during the fourth period: Sometimes rising personnel costs or costs for raw materials or trade goods challenge the teams. Then they have to try to find other cost reduction potentials to offset these rising production costs.

Are the strategies already paying off? Have the market entries paid off with the associated investments?

Main round, Period 4

The teams of the MARGA Online Competition are on the home stretch now. Although the MARGA companies are set up for long-term success, there are nevertheless a few possibilities for the MARGA Boards to enhance the success towards the end of this round. Most of the time the race for the finals remains on fire until the end of the round.

Main round, Period 5

After the fifth period the main round is finished. The four best teams in terms of group placement and accumulated MARGA Value Added reach the final round of the Online Competition. Both the teams and the corresponding contact persons from the personnel department are personally notified and congratulated by us.

Final round

The final round of the MARGA Online Competition consists of five periods, three of which are held online as usual. The four finalist teams face a completely new, challenging initial situation in this final round. A well-thought-out strategy and efficient teamwork can secure the decisive competitive advantage here.

The last two decision-making periods will be carried out during the exciting live final. In the evening, the winners of the competition will be announced and celebrated in a festive atmosphere and in the presence of the guests of honor from the finalist teams. The entire MARGA team is always looking forward to this special event.

The winning teams of the last years

The MARGA Online Competition is an integral part of our Junior Manager Program - our trainee program for executive talents. MARGA makes entrepreneurial thinking tangible without real risks. The high dedication of our trainees has paid off once more: they are in the live final today.

Developing strategies together, sharing success and failure, winning as a team, that was a great experience for our team.

In addition to professional training, the MARGA Online Competition gives us the opportunity to promote virtual teamwork between our international locations in a targeted manner. Through high self-motivation and efficient teamwork, this year our two teams have reached the finals – we are thrilled!

Tel.: +49 2235 406 364
E-mail: info@marga.net

Janine Hirschfeld




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