Change Management
Making change processes transparent in business games
Making change processes transparent in business games
In change management, we use business simulations in which the participants manage change processes themselves. They manage a virtual company in a team and compete with other teams. In doing so, they directly experience the pressure to change, but also the difficulties that arise during operational implementation.
Participants acquire their knowledge through a practical ‘learning by doing’ method: the business game presents them with an entrepreneurial challenge that they have to master as a team. This makes the learning effect particularly significant. In addition, the dynamic nature of the competition ensures emotionality and enthusiasm.
When the necessity of change becomes predominant, companies are urged to develop new visions and strategies.
Phase 2: communication and involvement
The business simulation MARGA creates pressure and mirrors the challenges of a change process one-to-one. It illustrates business processes and involves the employees directly. All participants pick up the task to change their own virtual company and to develop their own strategies. In the simulation, they experience the complexity of adapting all company functions and divisions to the new business situation. Thus, they are directly involved in the change process.
This makes MARGA a perfect preparation whilst taking them on the journey for the final phase of implementation and establishment.
Well-established business models are nowadays underlying fundamental and quick changes. New markets come from close to scratch, and in turn entire business lines vanish due to mega trends such as i.e. digitalization.
Rapid technological progress and continuously changing market conditions, force the management to take extensive strategic decisions. This comes along with massive changes within the actual organisation and an effect on all its divisions and functions.
If the focus is on change management, many factors influencing change processes can be mapped in the business simulation scenario. As a team, the participants then manage the changes in their simulated company themselves. This valuable change of perspective turns those affected into active participants. In this way, employees become the driving force for change.
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