Customers first! In this service business simulation teams align their activities and resources to the specific needs of different customer groups. The strategic focus of the service business simulation is the area of marketing and sales.
The participants of the service business simulation:
- align their services to the specific needs of different target groups in the sectors B2B (industry, medium sized companies) and B2C (youth, singles/DINKS (Double Income No Kids), families, senior citizens),
- develop a customized mix of different communication measures,
- distribute their services by the branches, internet and terminals,
- control their resources,
- get to know the cooperation between all of the functional areas in the entire interrelationship of the business,
- use information from controlling for making well-founded decision making,
- transfer the principles of value-orientated management into specific actions.
With MARGA Service, the teams experience a variety of situations during the management situation in which entrepreneurial thinking and action is required.
You start with three existing offers and have the option to develop new services independently. You determine the features and decide according to the customer's requirements, whether they are offered as basic-, medium- or premium versions during the course of the management simulation. It is important to align sales channels, advertising and, above all, the attributes of the services to the needs of the relevant target groups. In this way you merge individual offers to an attractive complete portfolio with which you secure and develop your own market position in the competition.
Six target groups
In the private customer area, you differentiate between four target groups young people, singles/DINKS (double income, no kids), families and senior citizens. These groups have different preferences and requirements: From the qualitative attributes of the service, to the customer pitch, to the different marketing channels and media - you determine the market image. The business customer area is divided into medium sized and large industrial companies. In turn, these also expect completely different services which you can integrate into the company in the complete portfolio of the range of services.
Strategy and Marketing
How do your services and your company stand out? What risks and opportunities do you envisage in the market, and with which strengths and weaknesses is your company facing the competition? These are some questions which have a profound effect on both your market image and the structures of your company. Position your services in the market and implement your own company strategy in operational decisions.
Capacities and investments
You manage the growth or downsizing processes depending on business strategy and your expectations. You configure your marketing system accordingly and develop your service and consulting competence. Acting in a flexible way in the market requires flexible internal structures which you can create with suitable measures.
Finances and yields
Supported by effective controlling, it is possible for management decisions to be made on a rational and well-founded basis. This means you are in the position of being able to manage your company according to the principles of value-oriented management and to maximise the value of your own company.