Strategy & Marketing
Deepening Strategy and Marketing with business simulations
Companies have to position and assert themselves on the market in order to achieve company growth and success. The Strategic Management then operates as a compass which brings in line all other operational decisions. These decisions mainly affect the marketing division due to the fact that this is where all product features and prices are defined, as well as advertising and sales activities are coordinated.
Each strategy is only as good as its implementation. But: Who implements? If the implementation is so important, which knowledge and abilities are necessary? Are only strategy experts able to make all the small and big daily business decisions according to the company strategy developed by the management? Certainly not, but these employees have to understand the main points. The simulation illustrates the Marketing and Strategy issue in a figurative manner so that operational decisions can then follow.
Economic success depends on the lower and middle management. The more work-sharing today´s organisations run and the more flat hierarchies are, the more responsive is each employee.
We especially recommend a training in the field of Marketing and Strategy for decision makers and managers, because they develop strategies and implement these in all areas of their company. Beyond that, it is also an important issue for all employees who are in regular contact with customers and suppliers. To gain convincing sales arguments, it is essential for them to know how both companies and consequently also products work on the market.
The topic Strategy and Marketing is part of all of our three business simulation versions but the focus varies:
MARGA Strategy: In this strategy business simulation the participants run a holding company with up to seven business units and make decisions in the fields of investment and finance as well as portfolio management. For each business unit they develop a competitive strategy and make operative decisions. Most of the participants work in the departments controlling, strategic management or general management and usually they already have former management experiences.
MARGA Industry: This classic general management simulation focuses on different competitive strategies and their operative implementation: Within the field of marketing the participants position their own products and services on the markets and thereby compete with other companies and manage their resources and capacities. The overall target is to cover the capital costs and to increase the company value. The target group of this business simulation usually involves all employees who are part of a value chain, which continuously has to be aligned to the customers and the competitors needs. Former managerial knowledge is no necessary condition.
The service business simulation MARGA Service focuses on marketing and sales strategies for different customer groups.Read more