Personnel development in the area of Service Management
The service sector is booming: According to the Federal Statistic Office, the service sector’s share in the gross domestic product in Germany amounted to 68.4 percent in 2012. The USA even reported a share of 77 percent – with increasing tendencies worldwide.
The service sector exhibits some specific peculiarities, e.g. their intangibility and the involvement of customers in the service provision. These characteristics have a high impact on customer behavior and, therefore, pose increasing challenges for management and marketing.
Business Simulation MARGA Service
The business simulation MARGA Service addresses the peculiarities of service companies: As in reality, the focus is on the customer. Depending on the individual target groups, specific marketing and sales measures have to be implemented. It’s of upmost importance to secure long-term customer satisfaction in order to turn inserted resources into corporate success.Read more
The specific characteristics of service management are only a minor part of MARGA Industry: One of the three products is a service , which has just been introduced to the market and still has to be positioned.
Generally, the participation in MARGA Service is suitable for employees from all areas within a service company. In order to achieve a distinct customer orientation and efficient processes, all employees should be aware of the distinctive features of Service Management – and not only those with direct customer contact.
We also develop customized programs for you using the simulation version MARGA Service – as online competition, in-class seminar or blended learning solution.Read more