Recruiting / Employer Branding
Gain and keep qualified employees
The lack of talented, skilled and qualified employees presents a challenge to all companies. A fact which propels Employer Branding into the focus of staff development. The aim of employer branding is to attract and retain qualified and motivated employees by differentiation. In order for them to remain with the company long-term, employees need to form emotional ties as well as being able to identify with the company.
Employer Branding is closely linked to personnel recruiting: If there are comparable job offers emotions can play a decisive role. In some fields there are plenty of job offers for qualified university graduates. This abundance makes it of the upmost importance for companies to be perceived as an attractive employer and to develop their own distinctive mark on the crowded job market.
On behalf of companies MARGA conducts Online Competitions at universities. Here firms have the opportunity to generate awareness among students and so be better able to identify qualified graduates for their recruiting.