Business Transformation in the MARGA business simulation
The challenge for the participants of MARGA Business Transformation is to transform a current business model into a new one. We developed this scenario especially for our well-known and successful business simulation MARGA Service. It will be rolled out within the open MARGA Online Competition (November 2015 - May 2016).
In this management training the participants experience change processes hands-on and learn to implement transformation processes with academically secured methods.
Business Transformation - Your challenge
The branch distribution is in crisis. The customers´ behaviour is volatile and the revenues are decreasing. Your customers want to shop more comfortabe and prefer online distribution channels. However, not all customers react in the same way. By a clever analysis of the customers and market structures you anticipate the consumer behavior of your target groups and identify chances and risks.
Transform your company and learn how to bring your business to the road to success. Learn also how to face your real company with current challenges and fast changing competition conditions. Get familiar with new methods such as Design Thinking, Lean Start Up and Business Model Canvas by participating in our webinars.
Target group and value proposition
MARGA Business Transformation is aimed to those who are supposed to develop and experience understanding for business transformation processes and active change management. Thus MARGA Business Transformation makes it possible to grasp change management by a simulated process. The participants are prepared for challenges within their own company. MARGA builds the bridge between theory and practical application: Within the business simulation the particpants are able to safely test management decisions under fast changing market conditions. These experiences prepare for the real imminent business transformation and minimizes the risk of expensive wrong decisions.
Integration in your HR programs
We are pleased to support you in integrating our business simulation into your consisting change programs. Please contact us.
Kotter, John P (2014): "Accelerate: Building Strategic Agility for a Faster-Moving World. Boston, Massachusetts: Harvard Business Review Press.
Freitag, Lin; Schmidt, Kristin; Engeser, Manfred (2014): „Von diesen Verrückten lernen - Die Digitalisierung krempelt bestehende Geschäftsmodelle um und schafft neue Märkte. Mit welchem Personal der digitale Wandel funktioniert.“. In: WirtschaftsWoche NR. 5 vom 27.01.2014 Seite 88.